Streaming services binged on TV ads in the first half of 2020, even without major events like live sports where they could put their messages, according to a new report by ad tracking firm iSpot. O…
An LA bowling alley in February before a party for Amazon Prime Video's"Hunters." The show was the most heavily advertised of many during a surge of streaming TV spots in the first half of 2020, according to a new study.services binged on TV ads in the first half of 2020, even without major events like live sports where they could put their messages, according to a new report by ad tracking firm iSpot.
Hulu racked up 8.76 billion impressions, up 200%, for everything from its live TV bundle to individual shows. Expanding the audience for Hulu and sub-brands like FX on Hulu has been a corporate priority for Disney after the merger with 21st Century Fox closed last year. Amazon spent the most of any service — $169.8 million, iSpot said, while garnering 6.42 billion impressions.
“Along with the effects of COVID-19, the year 2020 has also shown what happens when broadcast networks are more invested in streaming,” the report concluded. “The extra resources meant not just new services, but a drastic increase in the number of impressions and minutes of ads appearing on TV.”
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