Origin stories can sometimes follow unexpected paths, but the tale of how Gary Guarinello went from being a butcher to being the proprietor of Catalyst
Origin stories can sometimes follow unexpected paths, but the tale of how Gary Guarinello went from being a butcher to being the proprietor of“I wanted to be a journalist,” he explains. “But when I graduated from college, there wasn’t much opportunity. I had this idea that I was going to spend my time going to concerts for free. But social media was taking over, and that was not for me.”
“This is an open-minded place,” he explains. “Nobody’s going to look down on you if you don’t know something.”Far from being a know-it-all, Guarinello, a musician himself, welcomes customers who tell him about artists he’s never heard of. He grew up in the CD era but had the benefit of his boomer parents’ LP collection.
He also sells a variety of merchandise, including T-shirts, books, stickers, and memorabilia. He also has his own brand of vinyl cleaner, which he concocted after years of research . Sheri Corleone, one half of Sleaze Generator with Ben Jaffe, brought their mix of reverberated sax, guitar, vocals, oscillators, synthesizer and drum machine beats to the shop for a live show and interview with Mica of 8 Ball Radio.
Dan Root, who held his book launch at Catalyst last year when the shop was in its previous location on the lower level, mentions that “the shop has a very welcoming vibe!” “Catalyst has engaged customers in a new way,” she notes. “It’s important to have a good mix and the shop engages both local and other visitors to the Market. Essex was very excited to welcome them into the community.”
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