Paige, the L.A.-based luxury apparel brand, closes chapter on 20 years with a new anniversary capsule collection, new tech plans and new perspective.
Knowledge is one thing. It’s another to parlay that into a denim brand — a tough business dominated by theFortunately for Paige, the Los Angeles-based luxury apparel brand marking its 20th anniversary, and its eponymous cofounder and chief creative officer, Paige Adams-Geller, the cup appears to runneth over when it comes to fearlessness.by poring over magazines. It’s a familiar story, with a crucial twist: This wasn’t Ohio or Iowa, but Alaska.
“It felt really right to put together a capsule that was representing the past, the present and the future of the brand and to have everything in the collection black and white, and to represent some of our iconic silhouettes — like the Laurel Canyon, the first jean I ever designed — but bringing it forward in a new way, like in a beautiful leather fashion silhouette,” Adams-Geller said.
The fundamental themes and colors set the anniversary capsule apart from the softer approach of the brand’s fall 2024 line, which invokes warm fall tones and bohemian elements, though there’s some fashion time travel here too, given the 1970s energy. “Men’s has become a massive, massive part of our business,” he said. “And much like women’s, it’s as much lifestyle and ready-to-wear product as it is denim these days, which is really exciting.
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