Tumblr Fashion Explained: How the Online Girl's Uniform Came to Be

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Tumblr Fashion Explained: How the Online Girl's Uniform Came to Be
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This picture is from Glastonbury in the summer of 2008. Alexa and Arctic Monkeys’ Alex Turner were a couple before the window of time that we think of when we refer to Tumblr (2012-2015, give or take,) but their relationship was one of those dreamy things everyone blogged about.

. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the GoogleThe modern-day discussions about the Tumblr Girl focus heavily on her Tumblr outfits and her Tumblr aesthetic. Fashion magazines have been running headlines since 2022, promising the return of “, the fishnet tights, the oversized band T-shirts, the complete redefining of the word “aesthetic.

I think that’s the crux of why people have such a romantic idea of Tumblr, and their best idea is to distill it into the fashion. And I completely get it. A decade later, the Internet we live on is a completely different one—we don’t have a place online where we aren’t performing our asses off. The online world used to be the club, and now it’s a highway with a constant stream of billboards on either side.

NEW YORK, NY – NOVEMBER 01: Alexa Chung attends the celebration of Emilio Pucci New Boutique launch at Saks Fifth Avenue on November 1, 2011 in New York City. Lana Del Rey is kind of known for being a bit of an anti-fashion style icon. She’s worn dresses from the mall to red carpets. In her day-to-day life, she’s regularly wearing jeans and a zip up hoodie.

LONDON, ENGLAND – SEPTEMBER 16: Harry Styles arrives at Burberry Prorsum Womenswear Spring/Summer 2014 show during London Fashion Week at Kensington Gardens on September 16, 2013 in London, England.

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