Tumblr owner Automattic is downscaling after failing to reach revenue and audience goals, possibly sunsetting some features and transferring staff.
Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic . A leaked memo, which circulated on Tumblr and was confirmed in a Verge comment by Automattic CEO Matt Mullenweg, says that “the majority” of Tumblr ’s non-support, safety, and moderation staff will “switch to other divisions.
“By January, aligned with the new more focused approached of Tumblr teams, we’ll re-assess whether it should be part of the Tumblr app anymore.” Tumblr has attempted a variety of new monetization strategies, including Live, a sponsored post feature called Blaze, an ad-free subscription, and a paid content feature called Post Plus. Their success has apparently been mixed.
Tumblr Downsizing Ambitions Staff Divisions Automattic
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