Fox Corp. is looking to leverage Tubi, its free-streaming outlet, as a new way to monetize a whole bunch of its sports-programming rights and content. Tubi, together with Fox Sports, has started th…
, its free-streaming outlet, as a new way to monetize a whole bunch of its sports-programming rights and content., has started the rollout of “Sports on Tubi,” a new and expanded hub for sports content on the platform. Tubi is adding 10 livestreaming sports channels — available only in the U.S. — for Fox Sports, Fox Deportes, NFL, MLB, beIn Sports Xtra and beIn Sports Xtra en Español, Fubo Sports Network, Pac-12 Insider, Stadium and USA Today SportsWire.
But while the sports channels on Tubi are “live,” in the sense that they are presented in a traditional linear TV fashion, not much of the content being splashed onto the ad-supported service will be live games or matches. Along with the 10 sports channels, the Tubi hub also will comprise nearly 700 hours of on-demand content at launch from the NFL, MLB, Nascar, Big Ten, Concacaf soccer, PBC boxing, PBA bowling and more.
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