Alex Brownsell, founder of Bleach London, shares expert tips for at-home bleaching and colouring
Alex Brownsell’s brand Bleach began in the living room of her East London flat, where she would cut and colour friends hair in her makeshift salon. Over the next decade, Bleach has become a haircare powerhouse with multiple salons and a range of at-home products while also, almost single-handedly, spearheading the trend for candy-coloured locks.
Every bleach kit should include a toner, conditioner, mixing bowl, tint brush, and gloves, in addition to the bleach itself Semi-permanent colours like Green Juice offer a non-committal alternative for those wary of making mistakes
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