Google introduces new AR beauty tools for online shoppers
Shopping for beauty products online can be tricky. How do you pick the perfect shade or find the right foundation that matches your tone without putting it on first?introduced AR beauty features nearly three years ago. The aim was to help online shoppers find products that suit them by virtually trying them out on themselves in the Google app using AR technology. The result? Shoppers engage with beauty products 10 percent more when AR is involved, so AR seems to be doing it’s job well here.
Let's talk about hair color, which is a new AR beauty feature by Google. If you're thinking about changing your hair color but don't want any surprises, you can see what shades like L’Oreal might look on you, and soon, other brands such as Splat and Revlon will be available for try-ons, allowing you to experiment with various colors.
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