Voices | Trust is growing in SA business – let’s leverage that influence for the greater good as more and more, people turn towards business for solutions
As South Africa recovers from recent civil unrest, and grapples with continued inequality and an ongoing global health crisis, the private sector will have to double down on taking action to improve society, whether through direct intervention, speaking out or creating new partnerships.
The report has shown that business continues to be South Africa’s most trusted institution, surpassing the mainstream media, NGOs and the state itself. The new data showed that – higher than any other country surveyed – 71% of South Africans believe the country cannot overcome its challenges without business’ involvement, from issues of job creation to Covid-19 recovery.The public seems to value business’ contributions to the work often performed by government.
Much of this will come down to previous crisis experience, where prediction and proactive action can make all the difference when dealing with potential harm. Leveraging the influence held by business for the greater good is not only about creating direct, societal change – it’s also integral to maintaining and continuing to build trust from within.
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