A fake billboard touting a President Trump/Mark Zuckerberg ticket in 2020 is greeting drivers in Utah, courtesy of a Democrat that is pushing Facebook to change its political ad policies.
Trump won election to the White House in 2016 in part on the strength of his Facebook advertising operation, whichFacebook ads and organic posts are set again to be a major battleground for political messages in 2020, as campaigns and interest groups search for the most effective way to get in front of voters.
He said he’s starting out spending $50 a day on the billboards, which are digital and show the Trump-Zuckerberg ad for 4 to 10 seconds at a time. In one hour Friday, the ad was shown on four billboard locations and was seen by an estimated 2,300 people, Hampton said, citing numbers from the billboard company. Because the billboards are digital, the times when the ad runs and the price vary based on bids that Hampton submits.
Through the Really Online Lefty League, or TROLL, a political committee he helps run, he said he plans to also run the ad on billboards in California, where Facebook is based, and in Maryland on a road heading into Washington, D.C.: An earlier version of this article misstated the political affiliation of Adriel Hampton. He is unaffiliated, not a Democrat.
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