Trump voters increased most in Bay Area’s lower income cities

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Trump voters increased most in Bay Area’s lower income cities
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East Palo Alto – with a median household income of $105,000, the lowest in San Mateo county – had the region’s most dramatic increase in Trump voters, more than tripling since 2016.

Supporters of former president Donald J. Trump and vice presidential candidate J.D. Vance rally outside the Pioneer Saloon in Woodside, CA in anticipation of Vance’s arrival for a campaign fundraiser at a home in the town on Wednesday, October 9, 2024. Support for President-elect Donald Trump has grown in nearly every city and town in the Bay Area since 2016, including significant inroads in some of the Bay Area’s most Democratic strongholds.

“Overwhelmingly, this is an affordability issue,” said Mike Madrid, a Republican political strategist and author of a new book about Latino voters, “The Latino Century.” “It’s not a jobs issue, it’s not a taxes issue, it’s not your standard Republican perspective on the economy.”Of the 10 Bay Area cities with the highest share of votes for Democrats in 2016, five counted at least a 50% increase in votes for Trump, a Republican, in 2024, a figure that's higher than the regional average.

On the campaign trail, Vice President Kamala Harris did not successfully separate herself from the dissatisfaction with President Joe Biden, whom many voters, and Trump, blamed for the country's inflation and other economic woes. Harris received 13.8% fewer votes than Democratic nominee Hillary Clinton did in East Palo Alto in 2024, the largest such decrease noted in any area city.

Overall, the number of Trump voters increased by 43% from 2016 to 2024, according to election results finalized in early December.And with election results finalized earlier this month, it’s become clear that even some of the bluest cities have started to look a lot more violet with each of the last two elections, although Trump voters are not as visible in the region as elsewhere in the state.

But"there is a sea change going on in the Bay Area" Weissmiller said. More people are voting for Trump, and Republican voter registrations are rising again after reaching historic lows.

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