Experts predict President-elect Donald Trump's supporters will increase their spending this Black Friday compared to those who voted for Kamala Harris, reflecting broader economic sentiment.
Supporters of President-elect Donald Trump are poised to spend more this Black Friday while Kamala Harris voters might pull their budgets back, experts told CNBC.
People who voted for President-elect Donald Trump were overwhelmingly positive about the future of the economy, while supporters of Vice President Kamala Harris were more pessimistic, concerned that the incoming president's policies couldon the middle class. In a world where sentiment drives purchasing decisions, these differences in opinion could shape how much people end up spending this holiday season.
In GOP-won states, shipping volumes increased by 50.4% after the election, while Democrat-won states saw volumes decrease by an average of 11.2%. Only two blue states — Illinois and Minnesota — saw shipping volumes increase after the election, while all others saw rates fall. "Consumers have mixed feelings about the election result. However, on balance, there are more who see it as positive for the economy than those who see it as negative," said GlobalData managing director and retail analyst Neil Saunders."If people feel good, they are more likely to spend a little more over the holidays. Trump may not have had a huge impact on Christmas, but as far as spending is concerned, he is more of a Santa-like figure than a Grinch.
ECONOMY BLACK FRIDAY TRUMP HARRIS CONSUMER SPENDING
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