MacKenzie Sigalos is a technology reporter for CNBC with a focus on cryptocurrency and fintech.
Republican presidential nominee Donald Trump is pumping the Trump Organization’s new crypto platform, which has just been rebranded from “The DeFiant Ones,” to “World Liberty Financial.” In a post to his 90 million followers on X, the former president shared a video of himself with voiceover: “This afternoon, I’m laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business.
. In his post, Trump tagged a verified X account called “World Liberty Fi,” or WLFI. The account has more than 20,000 followers and a handful of posts that began on Aug. 22. The project also involves Trump’s sons, Donald Trump Jr. and Eric Trump. “Excited to announce the launch of @WorldLibertyFi! A new era in finance is here,” Eric said Wednesday in a post on X.
has not been able to independently verify that figure. Few details about World Liberty As of Thursday, it was unclear what the World Liberty Financial platform would specifically do, and whether the project was operational. Two of Trump’s sons, Eric and and Donald Trump Jr., have offered varying accounts of what the digital bank plans to provide to users. Trump’s eldest son recently said the family was working to develop a crypto platform that would rival the traditional banking system.
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