Trump's Truth Social dilemma

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Trump's Truth Social dilemma
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To reach as large an audience as a possible for a presidential run, Trump may have to doom his own social media platform, which launched one year ago today.

Both accounts are now back online, but there are still no new posts since January 2021.'s $44 billion takeover, Trump also had his Twitter account reinstated last November. However, he has chosen not to resume posting on his previously most favored platform, instead opting to stay on Truth Social.

"Trump's great success on Twitter was his ability to use it to drive mainstream media coverage," Tucker told"You could always get some outrageous quote from Trump by just scrolling through his recent Twitter feed, and in many cases, his tweets would actually drive new cycles. "There's been less evidence of him driving new cycles as much as he used to when he was president," Tucker added.

, knowing it is a key fundraising tool for any presidential campaign in which he needs to show he is still the leading figure in the GOP. "Trump's ability to fundraise is going to be a real important signal about his viability within the Republican primary," Tucker told"And from that perspective, getting back on Facebook is vital to recreate the magic of the old campaigns where he brought in tons and tons of money from small donors that could play an important role in this kind of signaling development."

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