President Trump's second inauguration witnessed a significant dip in television viewership compared to both his first inauguration in 2017 and former President Biden's 2021 ceremony. Nielsen data revealed an average of 24.6 million viewers across 15 networks, marking a 27% decrease from his first inauguration and a 20% decline from the 2017 event. The inauguration also saw a division in viewership among cable news networks, with conservative-leaning Fox News drawing a larger audience compared to CNN and MSNBC.
Nielsen data revealed that President Trump 's second inauguration drew a considerably smaller television audience compared to his first inauguration in 2017 and former President Biden 's 2021 ceremony. The festivities, which spanned from 10:30 a.m. to 7 p.m. Eastern across 15 networks, averaged 24.6 million viewers, representing a 27% decrease from his first inauguration. This figure also marked a 20% decline from the viewership for Trump 's 2017 inauguration.
While it's historically common for presidential inaugurations to see lower viewership for second-term incumbents, Trump's situation stands out. He is the first president elected to a non-consecutive second term since Grover Cleveland in 1892, making direct comparisons limited. Cable news networks exhibited a clear division in viewership based on political affiliations. Fox News, known for its conservative leanings, attracted 10.3 million viewers during the period from 11:30 a.m. to 1 p.m. Eastern, which coincided with Trump and Vice President JD Vance's swearing-in ceremony and Trump's address to the gathering in the Capitol Rotunda. CNN, on the other hand, averaged 1.7 million viewers for the inauguration proceedings, while the progressive MSNBC drew 848,000 viewers. The peak viewership for the entire inauguration occurred in the 12:15 p.m. Eastern quarter hour, reaching 34.4 million viewers. However, this still fell short of the 40 million viewers who tuned in to witness Biden and Vice President Kamala Harris's inauguration in 2021. Millions more also consumed portions of Trump's inauguration through various streaming platforms. Fox Television Stations' LiveNOW averaged 1.7 million viewers during the swearing-in ceremony, securing the highest viewership among all channels on YouTube. Trump's own YouTube channel peaked at 704,798 viewers
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