The unusual advertising campaign has appeared in about 100 auto-rickshaws.
By SHONAL GANGULY and PIYUSH NAGPAL NEW DELHI — In New Delhi’s chaotic traffic, where the backs of auto-rickshaws sometimes double as mobile billboards, some commuters are now being greeted by an unlikely face: U.S. PresidentAbout 100 auto-rickshaws carrying large images of Trump and the Statue of Liberty have appeared across the Indian capital in recent weeks.
In a city where the backs of thousands of three-wheelers are routinely covered with ads for little-known fertility clinics, English-speaking courses and herbal remedies, the American branding stands out. The unusual advertising campaign was unveiled last month by Sergio Gor, the U.S. ambassador to India. It is part of a broader push by the U.S to mark the, with celebrations, cultural events and public outreach campaigns planned in several countries.
Announcing the initiative on social media last month, the U.S. Embassy posted, “Freedom is on the move … literally! ” Pradeep Kumar stands next to his auto-rickshaw featuring a poster of U.S. President Donald Trump that celebrates “250 Years of America” on the back of his vehicle in New Delhi, India, Wednesday, May 20, 2026.
An auto-rickshaw displays a poster of U.S. President Donald Trump that celebrates “250 Years of America” on the back of vehicle in New Delhi, India, Wednesday, May 20, 2026. Pradeep Kumar stands next to his auto-rickshaw featuring a poster of U.S. President Donald Trump that celebrates “250 Years of America” on the back of his vehicle in New Delhi, India, Wednesday, May 20, 2026.
And it urged people in the capital to flag down the auto-rickshaws, saying, “Catch them if you can — they’ll be popping up all over Delhi soon. ”, which raised duties on several Indian exports. U.S. Secretary of State Marco Rubio is also expected to visit New Delhi this weekend. Driver Ganesh Kumar, whose vehicle carried one of the Trump posters, said he initially refused when organizers approached him.
“I told them I didn’t want it,” Kumar said. But he relented after organizers offered him a valuable inducement. Another driver, Pradeep Kumar, said he agreed to carry the poster mostly because the canopy of his auto-rickshaw was torn and needed covering. Asked if he knew what the advertisement said, Kumar replied: “I know he is Trump. Don’t know much other than that. ”
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