Pump up Trump or go after Biden? Top Republicans are advocating different strategies for a struggling president to win reelection.
Senior Republicans and President Donald Trump’s campaign are wrestling with how to best position him for November as the coronavirus poses a grave threat to his reelection.
There are indications that Trump’s response to the crisis is taking a toll. His campaign’s internal polling shows that the president’s initial bump in managing the virus has dissipated, according to a person familiar with the results. An NBC/Wall Street Journal poll released over the weekend revealed that voters thought Biden would do a better job than Trump in managing the virus by a 9-point margin, and new surveys show Trump trailing Biden in Florida, Michigan and Pennsylvania.
The committee has also begun a seven-figure digital advertising blitz spotlighting praise for the president from Democratic governors Gavin Newsom of California and Andrew Cuomo of New York. Rarely has the committee spent so heavily on ads so early in an election year. “The most important thing — and the lesson that most successful candidates learn early on — is to define your opponent before they define you,” said former Trump campaign manager Corey Lewandowski, who is serving as a senior adviser to the reelection campaign. “We’ve got what I think is the greatest counter-puncher in the history of politics in Donald Trump, and when he brands people, it tends to stay with them for a long, long time.
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