Trump’s EV, Tariff Intentions Putting Auto Industry, Consumers On Edge

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Trump’s EV, Tariff Intentions Putting Auto Industry, Consumers On Edge
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Pres. Donald Trump's moves to impose import tariffs and dampen electric vehicle sales and production has all corners of the auto industry in a state of uncertainty.

Auto dealers, manufacturers and customers are watching closely as Pres. Donald Trump threatens to pull the trigger on import tariffs that could add thousands to the cost of certain vehicles and signs executive orders on policies aimed at reducing production and demand for battery-electric vehicles.

The price difference would have a profound effect on a customer’s buying decision, especially in the case of full-size pickup trucks that already carry high sticker prices.President Trump Signs Executive Order To Spark U.S. Crypto Markets “Mexico produces 16% of all vehicles sold in the U.S., while Canada accounts for 7%,” wrote Brian Finkelmeyer, senior director of enterprise insights and advisory at Cox Automotive in. “Not to mention the $200 billion of auto parts made in Mexico and shipped to U.S. assembly plants and repair facilities. A potential 25% tariff would add $50 billion of incremental parts cost from Mexico. These costs would make their way to American consumers, resulting in higher prices.

One example Ku cites is TrueCar’s EV incentive program for Uber drivers. As the rideshare’s EV sales partner TrueCar offers $1,000 checks to drivers who buy a new or used EV through the platform and take 100 trips, according to Ku. “It’s notable that December’s average transaction price for battery electric vehicles was $45,700, while hybrids and gas-powered vehicles combined for an average transaction price of $46,500,” wrote Elizabeth Krear, vice president of the electric vehicle practice at J.D. Power, in a report released Thursday, “BEVs, inclusive of federal tax incentives, transacted $800 less than non-BEVs in December.

Then there’s Trump’s revocation of former Pres. Joe Biden’s non-binding executive order setting a target of EVs accounting for 50% of all vehicle sales by 2030 and ordering a freeze on unspent funds for growing the nation’s recharging infrastructure.

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