Donald Trump's anti-DEI measures, while targeting federal initiatives, haven't eradicated the concept. Corporations like McDonald's and Duolingo are rebranding their DEI efforts, while universities are shifting titles and departmental names. Despite the apparent shift, DEI remains entrenched in many institutions, prompting questions about the true impact of Trump's policies and the need for more impactful action.
Donald Trump is back in the White House and swinging a sledgehammer at DEI . But the blows he’s dealt — an end to diversity training mandates, race-conscious hiring in government, and funding for DEI programming — target only federal initiatives, leaving race-based preference programs outside government untouched. In other words, the “death” of diversity, equity and inclusion has been greatly exaggerated.
But this doesn’t mean DEI has died at these corporate giants. Not at all. Duolingo continues to publish pieces on its blog aimed atHow DeepSeek is upending AI innovation and investment after sending tech leaders reelingA dog’s inner world is far deeper than we realize: ‘They love their lives more than we love ours’Of course, one cannot discuss DEI without mentioning its place of origin: academia. Universities are now masters of the rebranding game.
This brings us to the multimillion-dollar question: What could the president do to really ensure the death of DEI at both the federal and nationwide levels?First, Trump must anchor his anti-DEI policies in legislation, shielding them from future administrations’ whims. Companies and universities enforcing DEI conformity could face audits, contract losses or sanctions. Action is overdue, especially as Apple and Microsoft, two of America’s most powerful companies, double-down against Trump’s new directives and
Business Education DEI Diversity Equity Inclusion Trump Corporate America Academia Rebranding
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