OPINION | Trump’s 2016 message that resonated the most was “Drain the swamp.” In 2020, it was, “Keep America Great.” At this rate, his 2024 slogan could be: “They’re after me!” He’s running as a persecuted savior. Being indicted is his brand.
, Trump essentially said, “I know the system is rigged… because I use it.”shouldWhich is exactly what he’s doing right now when it comes to the indictments.
He’s not trying to get past the indictments so he can change the subject to “entitlement reform” or “ethanol subsidies.” This 2024 campaign will have even less to say about ideas, ideology, or policy than the previous two campaigns—if that’s even possible.Instead, he’s a one-man wrecking crew out for revenge. But who is his target? The left? The deep state? The RINOs? It’s not terribly clear, though he is the victim and the hero in this scenario.
There’s a reason popcorn blockbusters sell significantly more tickets than arthouse films. And once you grasp that, you understand what Trump is selling, and why it just might work. I can almost hear the trailer: “In a world where the deep state has turned against the public, one man is out for justice.”
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