According to data reports Trump's 2016 campaign team used Facebook to keep Black voters from the polls
's 2016 campaign created a digital strategy to deter at least 3.5 million African-Americans from showing up at the polls. The database was compiled by Trump's digital team and contained information on almost 200 million Americans spread over 5000 files.
“In 16 key battleground states, millions of Americans were separated by an algorithm into one of eight categories, so they could then be targeted with tailored ads on Facebook and other platforms,” according to Channel 4. Three-and-a-half million African-Americans were labeled as “deterrence,” a designation which a campaign data scientist has described as people you “hope don’t show up to vote.” Black voters were disproportionately represented in the “deterrence” category. For instance, Black people represent 32% of Georgia's population, yet made up 61% of the ‘deterrence’ category. Similar disparities were evident in other states, such as North Carolina and Wisconsin. Voter suppression has long been a tactic used specifically to target Black voters. Historically, it was poll taxes, then Jim Crow laws in the early 1920s through the 1960s. Yet Black Americans to disproportionately encounter suppression and barriers to voting across the country. On Sunday, the
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