Trump is slated to hold his first public campaign event in late January in Columbia, S.C., amid mounting questions in political circles about his low-profile campaign approach.
The former president will hold a more "intimate" event than his typical rallies in the key state later this month.
During a Wednesday interview with POLITICO, senior Trump advisers Brian Jack, Chris LaCivita and Susie Wiles pushed back on the idea that Trump had so far run a low-energy effort, pointing to his opening of a campaign headquarters in West Palm Beach, Fla., his activity in key primary states over the course of the 2022 midterm election and the initial build-out of senior staff.
The comments come amid mounting questions in political circles about Trump’s low-profile approach. Trump has not held any of his trademark rallies since the end of the midterm election – prompting chatter that he is starting the campaign in a state of political weakness, after a host of Republican-endorsed candidates fell short in the 2022 midterms.
It’s the latest piece of a broader plan to solidify Trump’s standing in states that hold key nominating contests in early 2024. During the midterm election, the former president endorsed a host of candidates in Iowa, New Hampshire, South Carolina and Nevada.
Trump’s advisers also said the former president was holding dinners with top donors and party leaders, among other moves behind the scenes. He has been monitoring the race for Republican National Committee chair, which pits the incumbent, Ronna McDaniel, against a challenger, California committeewoman Harmeet Dhillon. McDaniel has held the post since 2017, when Trump nominated her for the chairmanship.
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