For former President Donald Trump, a picture is worth... more than $7 million. Trump’s campaign says he has raised $7.1 million since Thursday when he was booked at the Fulton County Jail in Georgia on charges that he illegally schemed to overturn the 2020 election in the state and became the first
While Trump described his appearance Thursday as a “terrible experience” and said posing for the historic mug shot was “not a comfortable feeling,” his campaign immediately seized on its fundraising power.
Before he had even flown home to New Jersey, his campaign was using it in fundraising pitches to supporters. Trump amplified that message both on his Truth Social site and by, for the first time in two-and-a-half years to share the image and direct supporters to a fundraising page. Within hours, the campaign had also released a new line of merchandise featuring the image that began with t-shirts and now includes beer Koozies, bumper stickers, a signed poster, bumper stickers and mug shot mugs.
Cheung said that contributions from those who had purchased merchandise or donated without prompting skyrocketed, especially after Trump’s tweet. The new contributions, he said, had helped push the campaign’s fundraising haul over the last three weeks to close to $20 million. Trump in early August
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