WASHINGTON (AFP) - Gone are the lively meetings, the distribution of flyers on busy campuses. The coronavirus pandemic has put an abrupt stop to traditional US political means of courting young voters - forcing presidential candidates to turn to Snapchat instead.. Read more at straitstimes.com.
WASHINGTON - Gone are the lively meetings, the distribution of flyers on busy campuses. The coronavirus pandemic has put an abrupt stop to traditional US political means of courting young voters - forcing presidential candidates to turn to Snapchat instead.
For them, traditional forms of social media, particularly Facebook and Twitter, are increasingly growing passe. The 100-person strong team is also backing a candidate who is infamous for his own prolific social media use.As a result, the number of subscribers to Mr Trump's Snapchat account tripled in eight months, easily reaching 1.5 million.AVIATOR FILTER "I'm sure we can do better on the Internet," Mr Biden himself admitted during an interview shared on Snapchat two weeks ago, from his home in Delaware.
On his Snapchat profile, the former number two to President Barack Obama keeps it cool: he is shown without a tie but with his signature aviator sunglasses. Followers can try on the same pair thanks to a custom campaign filter. If Snapchat - whose initial premise was sending self-deleting photos - is popular among the candidates, it is also because the platform has expressed a desire to independently and actively participate in American political life.
The platform had already inspired 450,000 young people to register to vote for the mid-term elections in 2018, and it plans on developing new in-app features as the election approaches.
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