Kelley joined the Kelley Kar Co., at one point the largest Ford dealership in the world, and Kelley Blue Book shortly after serving in World War II.
Bob Kelley, the longtime publisher of Kelley Blue Book who oversaw the publication as it became an indispensable resource for consumers and the auto industry, died May 28 at the age of 96.The dealership was founded by his uncle, Les Kelley, with three Model Ts in 1918. But the dealership, sitting in the heart of Los Angeles on Figueroa Street, was central to what would become a booming car culture in Southern California.
Born in Los Angeles in 1927, Kelley graduated from Los Angeles High School in 1945, then attended the University of New Mexico’s naval aviator training program during World War II. That was an important factor, Vogelheim said, because it gave authority and legitimacy to the prices listed in the book to banks, financial institutions and competing car dealers.
“The challenge was having hundreds, and then thousands, of models in a book that fit in your pocket,” he said.
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