'When we find ways to match, it's all about expressing our love for one another,' says one fan of matching holiday outfits.
Skims 2022 holiday campaign featuring Snoop Dogg and family.
Dr. Boateng says there’s a wide range of reasons why people feel excited to participate in matching dressing at a time when shoppers are otherwise driven by the idea of having an individual style.For some parents, it’s about unlearning toxic family dynamics: “That could be a generation of folks where parents worked quite a bit, and they may have not had a lot of ritual and tradition within their family, and so creating that becomes really important for themselves and their own children.
Fashion editor and content creator Bella Gerard remembers the time she and her family bought custom matching pajamas featuring their dog, Poppy, as “a really fun bonding experience.” It started when some family members saw an ad for custom pajamas from. “Typically, my sisters and I don matching pajamas on Christmas Eve, but this was the first time our whole family was included, as we got pairs for our parents as well,” Gerard says.
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