Tucker Carlson's advertising plunges after racist, sexist comments resurface
Fox News host Tucker Carlson appears to be hemorrhaging sponsors after his old racist and sexist comments resurfaced this week.
“This is a sizable fall-off in advertisers,” media analyst Brad Adgate told TheWrap. “This doesn’t seem to be blowing over.” Advertising blocs fell to about 13.5 minutes on Monday, the day after the first batch of audio was released. On Tuesday and Wednesday ― after more old Carlson comments resurfaced ― ads fell to about 11.5 minutes, with many of them promos and MyPillow spots, The Contemptor reported. This ad just ran during the 8 o'clock hour on Fox News pic.twitter.com/JNk42I77yL
“We know there is a lot of noise out there, but the voice of a few shouldn’t prevent you from marketing your brands to millions of consumers who actually buy your products and services,” Marianne Gambelli, the network’s head of advertising, said at a presentation to sponsors, per the Los Angeles Times.Fox News had $1.09 billion in ad revenue last year, a 7.2 percent increase over 2017.
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