From Barebottle Brewing to the New Parkway, pubs and taprooms are turning to quiz nights to make ends meet and rebuild community in a post-pandemic world.
New Parkway Theater
The theme on this particular Thursday is Japan, inspired by the recent G7 summit, and competitors are fielding questions such as “What is Ronald McDonald’s name in Japan?” The winner gets a free pitcher of beer or movie tickets.
Ceasar calls it “the single most important weekly event” at the theater. “We know we’re going to generate at least $1,000 and probably closer to $1,500 in food and drink revenue every Thursday night. That’s not nothing.”, which runs trivia nights on Wednesdays. “We have some good Thursdays and Tuesdays, but if it’s cold or raining, who knows what’s going to happen?” says co-founder Tommy Hester. On trivia night it could be raining fireballs outside, and people will still show up.
The brewery started hosting trivia nights about a year ago. On a recent Thursday, the taproom was packed with more than 100 players, many dancing to Madonna by the end of the evening. “It’s absolutely helped us get back to normal,” Grieger says. “The crowds are so large, it doubles our business on a weekday.”
Moyer founded his company at the end of the pandemic and now runs a stable of 50 independent trivia hosts, charging breweries a flat fee to stage a trivia night. “I’m surprised when I reach out to a brewery, and they don’t have trivia,” he says. “Even with mediocre trivia — and I think there’s a lot out there — people still eat it up.”
“We were all shut-ins, so people were just champing at the bit to get out there and become part of the world again. Trivia’s just a good way to ease into it,” he says. “COVID impacted a lot of people more than they want to admit. They don’t get emotional, but they can get competitive, and if they get a round of applause, it makes them feel really good.”
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