Trish Wescoat Pound is making inroads with department and specialty stores with her “cool girl” advanced contemporary collection, TWP.
was more edgy, rock ‘n’ roll and bohemian, TWP appears to be more laid back, comfortable and cool girl.new collection is launched, you can see it from a different eye. I don’t have to do anything that I’ve done last season or last year, or two years ago or five years ago. There are just certain things I found I couldn’t find in the market,” Wescoat PoundShe said she likes to focus on the things that go on top, such as button-down shirts and blazers.
She also offers a button-down Boyfriend in silk charmeuse. “We always like to have little surprises and we’ll do a little sparkle and a little shine. We’re not afraid of color to uplift and bring everything up, and we mix it in a casual way,” she said. The Boyfriend button-down is their bestseller. It’sMany of the pants are wide-leg, but there are also some slim pants.
According to Aguilera, the brand so far has 80 points of distribution and sells in the U.S., Canada and a little internationally. TWP is being sold to better specialty stores such as Kirna Zabete, Elyse Walker, Five Story, The Edit and The Conservatory. It also sells to Neiman Marcus and Saks Fifth Avenue. For resort, the brand has added Mitchells, Stanley Korshak, Tootsie’s and Julianne.
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