Trick or Treat: A guide to sweet adult supplements. Brands are ditching pills for fun treats.
Hum Nutrition, a supplement brand celebrating its 10-year anniversary this month, has been a pioneer in the sweet supplement department, having launched an array of gummy format vitamins over the years. Most recently, the brand launched its Calm Sweet Calm supplement, $30, an ashwagandha and L-theanine sour cherry gummy coated in sugar.
More gummies have hit the market recently addressing an array of concerns. Kourtney Kardashian Barker launched Lemme in September with three targeted gummy vitamins: Focus Concentration Gummies, Chill De-Stress Gummies and Matcha Energy B-12 Gummies, all $30. In October, Kardashian Barker launched Debloat Daily Digestive Gummies, $30, as well. ZitSticka’s new Mood Food, $36, is a berry-flavored gummy vitamin that addresses PMS symptoms including mood and reactive skin.
While gummies are soaring, brands are expanding even further with tasty new vehicles. Kindroot has flavorful lozenge supplements, $15. BelliWelli, which recently launched at Sprouts, sells probiotic-infused, low-fodmap soft-baked bars, $27, for gut health in flavors like birthday cake, cinnamon swirl and strawberry shortcake. Similarly, Big Little Bar recently launched with its first product, abar, $70, that includes 100 percent of recommended daily vitamins and 1,750 mg.
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