Sitting in a hair salon as a stylist braids her natural hair, Sana Sebone recalls a time in 2013 when she worked on a construction site and was told her dreadlocks were too long and represented a hazard.
She was upset, she said, mainly because her white colleagues with long hair were not told the same as their hair was considered “normal”.
Unilever has apologised for the advert, which it admitted was “racist”, while TRESemmé South Africa and Drugstore Clicks Group, on whose website the advert was posted, have also apologised. In those years, a “pencil test” was used to determine someone’s racial identity: A pencil was inserted into a person’s hair and if it did not fall out, that person was considered not white.
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