Trendy face masks take front row at Paris Fashion Week amid Covid-19 spread (VIDEO)
The brand has also garnered some prominent fans, with American actress Gwyneth Paltrow posting a photo of herself in an Airinum face mask yesterday.“Paranoid? Prudent? Panicked? Placid? Pandemic? Propaganda? Paltrow’s just going to go ahead and sleep with this thing on the plane.
“I’ve already been in this movie. Stay safe. Don’t shake hands. Wash hands frequently,” reads her post, referring to the 2011 moviePaltrow’s character dies early on in the movie due to the infection. Serre, who founded the Futurewear label in 2017, has worked with likes of Alexander McQueen, Dior and Balenciaga.
The designer is also no stranger to protective masks, having previously launched an anti-pollution mask last year in collaboration with French filtration brand R-PUR.
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