Following the lifting of mask mandates, search traffic for lip cosmetics skyrocketed, in one case, over 1,000 percent year-over-year.
Lip cosmetics may have been the hardest-hit category in prestige beauty in 2020, but new data suggests it’s headed for a rebound.
Data from Trendalytics shows triple-digit search volume growth in several searches around lip cosmetics, which the firm attributes to changing CDC guidelines around mask wear. Long-wear lipstick grew 1,135 percent year-over-year, while shimmer lip gloss, plum lipstick and plumping lip gloss grew 889 percent, 300 percent and 259 percent, respectively.
“CDC guidelines are lifting the lipstick category. When we were analyzing what makeup would look like when society recovered, our instincts were that the concealers and lipsticks would be the first to rebound. Without the guidelines, I don’t think the lipstick could have recovered the way that it has,” said Sarah Barnes, content marketing manager at Trendalytics.“It’ll be interesting to see the brands service demand,” Barnes continued.
Cece Lee Arnold, chief executive officer of Trendalytics, said the phenomenon was in line with the lipstick index, only on delay. “Makeup is and has always been an affordable luxury, and for people who were lucky enough to make it to the end of the pandemic, part of what you want to do is make yourself feel good again,” she said.E.l.f. Cosmetics, Jen Atkin Collaborate on Makeup Line
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Cannes: ‘Onoda – 10 000 Nights in the Jungle’ to Open Un Certain Regard SidebarOnoda – 10 000 Nights in the Jungle from French director Arthur Harari will open this year’s Un Certain Regard section, the main sidebar of the 2021 Cannes International Film Festival. &8220…
Read more »
Win \u00a31,000 to boost your small businessEnter our competition for the chance to win £1000 for your small business, with NatWest’s Business Builder
Read more »
Boris Johnson extends Britain's pandemic restrictions amid variant concernsUK postpones final lifting of pandemic restrictions, some dating back over a year, as Delta variant stunts successful vaccine rollout
Read more »
Consumer prices climb 5% over the last 12 monthsThe Consumer Price Index, which measures what consumers pay for everyday goods and services and is often looked at as an inflation barometer, jumped 5% over the last 12 months—the largest increase since August 2008.
Read more »
Covid-19: Over-40s urged to get second jab sooner and couples await 21 June weddings announcementCovid-19: Government 'cautious' about unlocking and shipping disruption to continue
Read more »
Kate Middleton says COVID-19 changed her perspective on familyThe pandemic caused the duchess to reflect on family bonds
Read more »