Travis Scott and House of Dior Paris’ capsule collaboration, Cactus Jack Dior, will hit retail in July after being paused following the Astroworld tragedy
and hundreds were injured in a massive crowd crush. One anonymous Dior staffer said at the time that the company was “very concerned,” while luxury-retail expert Thomaï Serdari added she “wouldn’t be surprised” if the line was eventually pulled. “This is about social responsibility and respect to the audience,” Sedari said.
The postponement of the Dior/Cactus Jack collaboration is the second major branding deal Scott has lost, coming weeks afterthat it will no longer distribute the rapper’s Cacti line of hard seltzers. The wildly succesful drink partnership launched in March 2021 and ran until Nov. 30, at which point both sides made a “mutual” decision to cease production on Cacti.
Families of victims and their attorneys were not swayed by Scott’s words. Tony Buzbee, a lawyer for the family of Axel Acosta, who died at the festival,: “You don’t get to punt back responsibility somewhere else. … These are lessons we learn as children. If he said, ‘I might not be solely the problem, and I’m not solely responsible but that my conduct played a part,’ that doesn’t alleviate the families of their pain, but it at least doesn’t cause any more.
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