Travis Scott debuted his new song '4x4' at the College Football Playoff National Championship halftime show on January 20th. The single will officially release on January 24th and will be accompanied by a philanthropic initiative with 100% of net proceeds from special merchandise benefiting Direct Relief's California Wildfire Response Fund. Scott also previewed the song on social media and during an appearance on the Billboard Awards.
appeared at the College Football Playoff National Championship halftime show on Jan. 20, where he debuted his new song “4×4” atop Atlanta’s Mercedes-Benz Stadium.The single, set to officially release on Jan. 24, will be accompanied by a philanthropic initiative. Scott announced that 100% of the net proceeds from special merchandise—a shirt and zip hoodie honoring Los Angeles’ first responders—will benefit Direct Relief’s California Wildfire Response Fund.
In addition to his performance at the College Football Playoff National Championship, Scott previewed “4×4” during an appearance on, his fourth consecutive No. 1 album on the Billboard 200, delivered some of his biggest hits to date and spent four consecutive weeks at No. 1 on the Billboard 200, marking the first hip-hop release to spend more than a single week atop the chart in over a year.
With “4×4” on the horizon, fans and critics alike are eager to see how the single will perform on the charts and whether it signals the arrival of his highly anticipated fifth studio album. Scott’s philanthropic efforts join other artists supporting victims of the Los Angeles wildfires, with several participating in the FireAid benefit concert on Jan. 30. The star-studded FireAid lineup includes the likes of Billie Eilish and Finneas, Olivia Rodrigo, Gracie Abrams, Green Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Lady Gaga, Lil Baby, Pink, Red Hot Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae.
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TRAVIS SCOTT 4X4 NEW MUSIC PHILANTHROPY CALIFORNIA WILDFIRES
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