As Louis Vuitton launches its latest transportive fragrance, California Dream, we open up its treasure trunk of globe-trotting fragrances 🌏
Inside a custom-made scent trunk,’s master perfumer stores a universe of fragrances that inspire wanderlust. Jacques Cavallier Belletrud took the helm of the maison’s perfume division back in 2012. Since then he has introduced 22 signature scents – perfumes, ouds and colognes, that speak to Vuitton’s globe-trotting history.
For a perfumer, the greatest journeys are those made with the imagination. As the third generation of scent makers in his family, Cavallier Belletrud has a nose that has traveled every continent. During his childhood, he would daily walk past a 16th Century estate in Grasse, now known as LVMH’s Les Fontaines Parfumées. Today, its Jean Mus designed garden, filled with centrifolia roses, citrus trees and jasmine is his office.
‘California Dream’ – a sunset-in-a-bottle cologne, is his latest creation for the French house, a citrus concoction capturing LA skies and a West coast mood.’s fragrant monogrammed trunk – selecting our favourite travel-inspired scents from the master perfumer.Louis Vuitton exclusive. The jasmine embraces its constant companion, the May Rose, which are grown at the Grasse estate where Cavallier Belletrud works. All mixed with the green, powdery facets of Mimosa from the Tanneron, a marvel that illuminates the hills of Provence with a radiant yellow at winter’s end. A rare and intoxicating oud wood evokes the mysticism and dry heat of the desert.
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