Expect more cleaning, brighter colors and disinfectant logos the next time you travel. Businesses want you to know they’re clean enough to reopen.
That confidence can’t be instilled only through advertising and messaging, executives say. It also depends on the customer experience, including what people can see with their own eyes.
Ms. Cannon also said the company’s Cambria Hotels is refreshing its interior palette with brighter, pastel colors to present an added hygienic impression. These measures aimed at boosting consumer confidence come as the company sees an opportunity in scaling back amenities like hot breakfast options—with prepackaged breakfast as an alternative—to meet local food-service requirements and help defray costs of new cleaning standards.
When United Airlines Holdings Inc. passengers check their bags, they see Clorox Co. ’s logo on the counter, the result of a partnership between the companies. “They want to signal why their recommendation is a safe place to travel and what they are doing to make it safe,” Mr. Hefer said.The cruise industry was among those that took an early hit in the health crisis, with Carnival Corp. ’s Diamond Princess ship in Yokohama, Japan, becoming an outbreak site in February. The outbreak eventually stamped cruise ships’ reputation as petri dishes for Covid-19.
Some cruise operators have begun establishing cleanliness and social-distancing measures for when ships resume sailing. Uniworld Boutique River Cruise Collection Inc., whose destinations include China, Italy, Egypt and Peru, will have security guards constantly wipe the railings as passengers board the ship and the restaurant crew clean tables before each group of guests sits down to show cleaning in action during the day, said President and Chief Executive Ellen Bettridge.
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