A pro-LGBTQ group launched a statewide ad campaign featuring three transgender individuals during Texas Governor Greg Abbott's State of the State address. The campaign aimed to humanize transgender experiences and counter the governor's stance on transgender athletes and gender identity.
Texas Governor Greg Abbott delivered his State of the State address on Sunday, February 3rd, 2025, in Austin. During the speech, a pro-LGBTQ group, Equality Texas , launched a statewide advertising campaign featuring three transgender individuals. The campaign, developed in collaboration with GLAAD and Ground Media, aired three 30-second ads on Nexstar TV stations broadcasting the governor's speech in 15 Texas cities.
Each ad showcased a transgender person speaking directly to the camera, urging viewers to engage with their stories and highlighting their everyday lives enjoying hobbies, bonding with families, and connecting with friends. Governor Abbott's address touched on cultural issues, including gender identity and diversity, equity, and inclusion policies. He reiterated his stance on transgender athletes, stating that no boys would be permitted to participate in girls' sports and emphasizing the state's recognition of only two genders. Abbott called for the immediate termination of any educator who promotes the idea that boys can be girls. His remarks were met with applause from the audience.Equality Texas spokesman Johnathan Gooch explained that the campaign aims to introduce a more relatable, friendly face of the transgender community to Texans. He emphasized that being transgender is not a political issue and that transgender individuals are integral members of society, serving as neighbors, teachers, and coworkers. Gooch pointed out that the policies impacting transgender people have real-world consequences for individuals, urging viewers to recognize the humanity of transgender people. He highlighted the pervasiveness of transgender representation in society, stating that cable news should not be the primary platform for encountering transgender individuals. The campaign underscored the normalcy of transgender experiences, featuring testimonials from families embracing their transgender loved ones
TEXAS GOVERNOR GREG ABBOTT STATE OF THE STATE TRANSGENDER COMMUNITY LGBTQ RIGHTS ADVERTISING CAMPAIGN TRANSGENDER ATHLETES GENDER IDENTITY
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