Financial terms of the deal were not disclosed.
“We are very excited to welcome The Spa Dr. into the Trafilea Group and to rapidly scale up the brand, leveraging our large female audience in the U.S., Trafilea’s tech, and its proven growth marketing platform now empowered by AI,” said Santiago Zabala, chief executive officer of Trafilea. Vanna White Fronts 'Wheel of Fortune' Makeup Capsule Collection for Laura Geller Beauty
Zabala declined to disclose The Spa Dr.’s current revenues, but estimates that it will bring in more than $10 million next year. He plans to invest $25 million in the brand over the next two years, expanding the product offering and growing its footprint internationally.
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