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Several dozen people walked through the Butler County Tractor Supply store Saturday afternoon, which lies along U.S. Route 19 — a two-lane highway that, one hundred years after its inception, is still the
Since COVID-19, a lot of people who never would have planted a garden, raised chickens, or gone fishing or hunting have made dramatic lifestyle changes. What may have started out as a way to deal with supply chain problems, staggering gas prices, and worker shortages became a lifestyle change to be not just more self-reliant but also to save money as inflation continues to wear on.
One of the reasons Tractor Supply is so connected with its consumers is that its headquarters is located in Tennessee, meaning the decision makers weren’t living in Los Angeles or Manhattan and are culturally connected to the very people they serve. That’s a rarity among American corporations.
The pain was swift and immediate for both parties. Consumers just wanted to shop without their favorite store, football team, football player, beer, or candy bar preaching to them about politics. Oftentimes they may have even shared their political view but still didn’t want to be preached to or scolded when buying dog food or those NFL tickets that cost them half their paychecks.
The company also said it would stop reporting corporate hiring data to the left-wing Human Rights Campaign.
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