Meet Pattern by Tracee Ellis Ross, a line of hair-care products 'specifically for curly, coily and tight textured hair.'
Meet Pattern by Tracee Ellis Ross, a line of hair-care products "specifically for curly, coily and tight textured hair."Author:Stephanie SaltzmanUpdated:Sep 3, 2019Original:Sep 3, 2019Lately, it seems like every week has brought the world a new celebrity beauty brand .
Not only is Ross known for her signature natural curls, but the natural curl care market has been an underserved one in the beauty industry, with many mainstream hair brands neglecting curly- and kinky-haired consumers. This gap in the market is something about which Ross has been acutely aware for much of her life: "@patternbeauty is the result of 20 years of dreaming, 10 years in the making and 2 years of working with chemists.
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