A new partnership between ARDN and the multimedia platform Trace resulted in a new platform telling global stories about people of African descent.
Olivier Laouchez, CEO of Trace, and Djibril Diallo, CEO of ARDN, recently announced partnership to advance initiatives benefiting African diaspora and promoting gender equality.‘ Publisher and my father, Wilbert “Bill” Tatum, before me.
ARDN CEO and President Djibril Diallo deemed the collaboration a major step forward for both organizations, each of which was created to empower and celebrate Africa and its diaspora. “At ARDN,we have a mandate to advance the sustainable development goals of the United Nations through initiatives to promote equality, education, and opportunity,” Diallo said. “Today, we take the commitment to step forward by leveraging Trace’s remarkable media reach, and the remarkable cultural influence of Trace.”Olivier Laouchez, CEO of Trace, said around 350 million people of African descent access his company’s various platforms monthly in 190 countries.
The multi-media organization also plans to use its newest digital platform, Trace+, to deliver free education and offer new skills to young women. “We have more than 25 TV channels and 100 radio where we celebrate the vibrancy of Afro culture,” said Trace+ Managing Director Prescillia Avenel-Delpha. “We also have 300-plus Trace Academy courses where we deliver free education to equip youth and women with the skills to strive in their world. And with over a million hours of content annually, including videos-on-demand, Trace+ becomes a bridge to build confidence, skills, and connections across generations and borders.
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