The Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), sees the Meetings, Incentives, Exhibitions, Conventions (MICE) sector bouncing back in 2023.
THE Tourism Promotions Board , the marketing arm of the Department of Tourism , sees the Meetings, Incentives, Exhibitions, Conventions sector bouncing back in 2023.
This will be aided by the return of most major airline routes in 2023 such that “travelers, both business and leisure, will be more confident about booking international flights.” This will likely lead to more MICE participants. Gonzales predicted companies will invest more in meetings and events, such that meeting spend will rise in 2023. However, he also warned companies to brace for higher costs per attendee, which will “continue to rise due to higher labor cost, food, and other fixed costs, along with the impacts of inflation.”
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