Toyota Sets Sights On Hybrid-Only North American Lineup

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Toyota Sets Sights On Hybrid-Only North American Lineup
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Akio Toyoda doesn't expect BEVs to ever account for more than 30% of total new vehicle sales

Toyota 's 2026 RAV4 is poised to become hybrid-only, following the exclusively hybrid Camry. Hybrids could represent over half of Toyota 's North American sales by 2025, as per projections. Toyota 's focus on hybrids allows it to navigate regulatory challenges while developing battery EVs.

A likely candidate to go all-hybrid is the RAV4. It’s set for an overhaul in 2026, and with roughly 50% of current sales being for hybrid variants, it’s a logical choice to go down the electrified-only route. According to two unnamed sources, Toyota is very likely to abandon the ICE version of the RAV4 in the North American market, although a final decision has yet to be made. If the RAV4 goes down this route, it would follow the new Camry that’s only available as a hybrid.

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