Koji Sato, appointed the next president at Japan’s top automaker Toyota, has outlined a management team that he says will lead an aggressive push on electric vehicles.
Koji Sato, center, Toyota chief branding officer and CEO-designate poses with his management teams, Kazuaki Shingo, left, chief production officer, Yoichi Miyazaki, second left, executive vice president, CFO, Hiroki Nakajima, second right, executive vice president, CTO, Simon Humphries, right, chief branding officer, during a press conference Monday, Feb. 13, 2023, in Tokyo.
“Lexus will lead the move,” he told reporters at a news conference in Tokyo. “I see myself as the captain of the soccer team.” The selection of Sato, now Toyota's chief branding officer, as the next chief executive was announced last month. The new leadership takes the helm April 1. Sato reiterated that view, noting that Toyota is intent on reducing emissions with models that are already widespread. Most vehicles on the roads today run on gas, he noted.
The electric vehicles Toyota offers can't be just more EVs to keep up with the times, but “must answer the question of what kind of EV Toyota can offer,” he said.
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