One greedy dealer is asking $75,970 for a truck that has an MSRP of $64,970
Toyota dealers have gone crazy with markups and the latest victim is the Tacoma Trailhunter. Concord Toyota has an $11,000 markup on their truck and it boosts the price to $75,970. While a number of Trailhunters have sizable markups, a few dealers have their trucks listed at MSRP. The 2024 Toyota Tacoma Trailhunter is undeniably cool, but it isn’t cheap as pricing starts at $62,900. That’s full-size truck money and dealers are having a field day with markups.
Moving away from the Golden State, Pennsylvania’s Brewer Airport Toyota has a $66,489 Tacoma Trailhunter listed for $68,989. That $2,500 markup was apparently low enough to get someone to pull the trigger as the truck is listed as “reserved.” Needless to say, it pays to shop around as a number of dealers have the Trailhunter listed at MSRP. As a result, a short drive could save you thousands of dollars.
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