Toyota Dealer Offers GR Corolla At Invoice Price—Is This The New Normal?

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Toyota Dealer Offers GR Corolla At Invoice Price—Is This The New Normal?
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After years of markups, one of the greatest hot hatchbacks of our time is getting more affordable

A dealer in Arizona is advertising a GR Corolla for invoice pricing. That’s beneath

of $42,016. The Toyota GR Corolla is a hot hatch that for the last couple of years sold like a hot commodity. Dealers routinely stacked fat markups on it as though they had the last example on the planet. Now, prices are starting to drop and at least one dealer is advertising a GR Corolla Premium beneath

for the base version of this car is just over $41,000. This particular example has an

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Industry Markups Prices Toyota Toyota GR Corolla

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