talking about their long-lasting collaboration. The two made similar comments when they appeared along with the rest of the cast at the movie’s red carpet premiere the week before release.
, which outfitted one of its jets with movie branding that included a picture of Forky on the inside of the winglet for passengers inside the plane to see. , which used characters from the movie in a campaign awarding a $20 gift card to those booking summer travel accommodations. , which printed Buzz and other characters onto its paper towels, which were then sold in movie-branded packaging. , which ran a sweepstakes awarding the winner a family vacation to one of four cities around the country.
Dolby Cinemas and AMC Theaters hosted a sneak preview for members of its See It First program days before it hit theaters for the general public. The Los Angeles premiere included appearances by most all of the main cast, who posed alongside their characters. Prior to that they attended a “Best Friends Day” event at Walt Disney World’s Toy Story Land. When the third movie was released in 2010, many reviewers felt it was the perfect conclusion for the series as it brought Andy’s time with the toys to an emotional close.
Instead of worrying too much about that, though, some of the focus has been on making Forky into a star. On that level it’s succeeded. While early reviews have pondered what the story has to say about the meaning of existence in addition to being a harrowing adventure, the marketing has been almost solely about reconnecting with old friends and seeing where they are now, including how they react to the introduction of Forky to their ranks.
That approach seems to have worked, as evidenced by the tracking estimates and sky-high Rotten Tomatoes score. It means that once more this year we’re likely to have a weekend dominated by Disney.
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