Lumkani targets segments of the market that traditional insurers prefer to shy away from
“In one of Masiphumelele’s informal settlements called Wetlands, where we first launched our technology, fires ravaged between 400 to 600 homes a year. We haven’t seen a grand fire in Masiphumelele [since] and that is 100% due to detection. But it’s not just about reducing the possibility of claiming because if there’s fire there could be loss of life,” Gluckman said.
“We will only offer products that people in our target market really need. We are not going to start offering any insurance product that we can make money out of,” Gluckman said. One of the new products Gluckman was referring to is funeral insurance, which Lumkani recently launched in partnership with Stangen. “We know funeral is a very competitive space but our clients like our brand. We have built a level of trust where we operate,” he said.
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