Touted Home to Italian Luxury Brands, JC Plaza Opens in Downtown Shanghai

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Touted Home to Italian Luxury Brands, JC Plaza Opens in Downtown Shanghai
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JC Plaza, the hotel-turned luxury shopping mall project, officially soft-launched Monday on the bustling West Nanjing Road, a prominent shopping area in downtown Shanghai.

. So we started looking into younger luxury brands, those with enough customer awareness, and decided to introduce a refreshing luxury take to West Nanjing Road,” Yang said.and French luxury houses,” JC Plaza aims to become a “home to Italian luxury brands.”

To further emphasize its “exquisite Shanghai lifestyle” positioning, the second floor features a lineup of local Chinese designer brands in a shopping mall context, includingThe third floor brings a host of new names into the China market, including furniture brands Yomei and Savoir, eyewear select shop Whitecrow and homeware concept store Justluxe. The fourth floor features Michelin-star hotel Moose, which serves local Huaiyang cuisine.

The first Maison Le Fame, a customization line from local fashion brand Le Fame, known for its modern take on Old-Shanghai glamour, scored 700,000 renminbi, or $102,500, in sales since opening two weeks ago.

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